> ## Documentation Index
> Fetch the complete documentation index at: https://hc.starbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Enriching Bridges with Data

> A high-level overview of the column types you can add to a Bridge to turn signals into structured, outreach-ready GTM intelligence.

A Bridge starts as a list of items that matched a search — buying signals, contacts, buyers or conferences. **Enrichment** is how you build on that foundation: by adding **columns**, you can add additional insights to each row. A column can pull in an attribute, find the right contact, run AI analysis, search the web for additional detail, generate personalized emails, reference another Bridge, or sync data to and from your CRM.

## How enrichment works

You add an enrichment from inside any Bridge:

<Frame>
  <img src="https://mintcdn.com/starbridge/ZGPvWytbCD0spbBC/column.png?fit=max&auto=format&n=ZGPvWytbCD0spbBC&q=85&s=3f2cfa9c453cbfa81bdaaccf4df3b491" alt="Column" width="1966" height="994" data-path="column.png" />
</Frame>

1. Click "Add enrichment"
2. Select the column type you want
3. Test on the first 5 rows to check output
4. Run all rows

<Tip>
  Not sure which column to pick? Select **"Generate enrichment with AI"** and describe the information you want in plain language. Starbridge will configure the best column for you.
</Tip>

## Types of columns

<CardGroup cols={2}>
  <Card title="Bridge-specific columns" icon="table-cells" href="/bridge-specific-attributes">
    Enrich the Bridge signal or entity itself (e.g. the date of a job change announcement for a Job Change Bridge, the population of a city in a Buyers Bridge, etc.)
  </Card>

  <Card title="Vendor presence column" icon="handshake" href="/data/competitor-presence-spend-data">
    Pulls the vendors, products, or competitors a buyer works with. 
  </Card>

  <Card title="Custom AI columns" icon="wand-magic-sparkles" href="/builders/example-prompts-for-ai-analysis">
    Analyze your Bridge using natural-language prompts. You can generate account scores, qualification insights, outreach recommendations, call prep notes, and more. 
  </Card>

  <Card title="Personalized Outreach column" icon="envelope" href="/builders/craft-personalized-outbound-emails">
    Generates emails tailored to every account, with the flexibility to combine our own copy with dynamic variables and AI snippets rooted in each signal.
  </Card>

  <Card title="Reference columns" icon="diagram-project" href="/reference-columns">
    Bring data from one Bridge into another. For example, show recent meetings signals  inside a Buyer Bridge to get a more complete view of each account.
  </Card>

  <Card title="CRM enrichment columns" icon="arrows-rotate" href="/crm-enrichment-columns">
    Sync data from Starbridge to your CRM, and reference fields from your CRM inside Starbridge, keeping account and contact data current in both places.
  </Card>
</CardGroup>

## Related articles

<CardGroup cols={2}>
  <Card title="How to Create a Bridge" icon="bridge" href="/builders/how-to-build-a-bridge">
    The full builder walkthrough, including every column type in detail.
  </Card>

  <Card title="AI Analysis Example Prompts" icon="lightbulb" href="/builders/example-prompts-for-ai-analysis">
    Prompt ideas for getting the most out of AI Analysis columns.
  </Card>

  <Card title="Web Agent Example Prompts" icon="globe" href="/builders/custom-web-signal-bridges">
    Prompt ideas for web-based enrichment.
  </Card>

  <Card title="How Do Credits Work?" icon="coins" href="/builders/how-do-credits-work">
    How enrichment consumes credits across column types.
  </Card>
</CardGroup>