> ## Documentation Index
> Fetch the complete documentation index at: https://hc.starbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# CRM integration overview

> Connect Salesforce or HubSpot to unlock territories, contact enrichment, account scoring, and CRM sync.

Connecting your CRM is the most impactful configuration step in Starbridge. It unlocks territory management, contact enrichment, account scoring, the ability to push verified data back into your CRM so reps can work without leaving their system of record, and more.

## What connecting your CRM unlocks

[**Territories synced from your CRM**](/integrations/crm-territories) Starbridge reads account ownership directly from your CRM and automatically maintains a territory for each rep. When accounts are reassigned, territories in Starbridge update overnight.

[**CRM-synced buyer lists**](/integrations/crm-synced-buyer-lists) Sync a Salesforce list view or HubSpot segment into Starbridge as a buyer list and keep it current automatically as your CRM changes.

[**CRM lookup and sync columns**](/crm-enrichment-columns) Pull CRM records into any Bridge to reference existing account and contact data, then push enriched data — contacts, scores, signals — back into your CRM.

[**Contact enrichment**](/integrations/sync-contacts-to-your-crm) Find net-new contacts across your target accounts and sync them into your CRM, deduplicated against existing records. Starbridge keeps contact data current throughout the year with an active/inactive flag.

[**Account scoring and enrichment**](/integrations/sync-account-data-to-your-crm) Write account scores and AI-generated account analysis to your CRM Account object so reps can prioritize accounts without leaving their system of record.

## Setup sequence

Most teams follow this sequence when setting up their CRM integration:

<Steps>
  <Step title="Connect your CRM">
    [Authenticate and configure the objects and fields Starbridge can access.](/admins/connecting-your-crm)
  </Step>

  <Step title="Complete account matching">
    [Map your CRM accounts to Starbridge buyers.](/integrations/account-matching) This is required for territories and CRM-synced buyer lists and strongly recommended for lookup and sync columns.
  </Step>

  <Step title="Decide what to sync">
    [Plan which data types you want to push into your CRM](/integrations/what-to-sync) and where each type should live — Account object, Contact object, or a custom object.
  </Step>

  <Step title="Configure enrichment columns">
    [Add lookup and sync columns](/crm-enrichment-columns) to your Bridges to start pushing data.
  </Step>
</Steps>

## Video walkthrough

Watch this builder training walkthrough to learn how to set up your CRM integration.

<iframe
  src="https://www.loom.com/embed/9413b6efe696474eb41c98ee2655f25b?source=embed_watch_on_loom_cta&t=743"
  frameborder="0"
  webkitallowfullscreen
  mozallowfullscreen
  allowfullscreen
  style={{
width: '100%',
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/>

## Articles in this section

<CardGroup cols={2}>
  <Card title="Connect your CRM" icon="plug" href="/admins/connecting-your-crm">
    Authenticate, configure objects and fields, and run your initial sync.
  </Card>

  <Card title="Account matching" icon="link" href="/integrations/account-matching">
    Map your CRM accounts to Starbridge buyers.
  </Card>

  <Card title="What to sync with your CRM" icon="list" href="/integrations/what-to-sync">
    Plan which data to push into your CRM and where it should live.
  </Card>

  <Card title="CRM enrichment columns" icon="table" href="/integrations/crm-enrichment-columns">
    Set up lookup and sync columns inside a Bridge.
  </Card>

  <Card title="Sync account data to your CRM" icon="building" href="/integrations/sync-account-data-to-your-crm">
    Write account enrichment and scores to your CRM Account object.
  </Card>

  <Card title="Sync contacts to your CRM" icon="user" href="/integrations/sync-contacts-to-your-crm">
    Create and update CRM contacts from Starbridge enrichment.
  </Card>

  <Card title="Sync job changes to your CRM" icon="briefcase" href="/integrations/sync-job-changes-to-your-crm">
    Push job change signals and contacts into your CRM for rep actioning.
  </Card>

  <Card title="HubSpot-specific details" icon="h" href="/crm-enrichment-columns#hubspot-specific-details">
    Normalized fields and association limits specific to HubSpot.
  </Card>
</CardGroup>