> ## Documentation Index
> Fetch the complete documentation index at: https://hc.starbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# March 2026: Sync Territories from your CRM

### Overview

Starbridge can now sync territories directly from Salesforce or HubSpot. Rather than maintaining territories manually in Starbridge, your CRM becomes the source of truth: as account ownership changes, each rep's territory in Starbridge updates automatically.

### What your reps experience

Once set up, nothing changes for your reps day-to-day — they simply see signals filtered to their accounts in their feed and email digest, always reflecting the latest state of your CRM. There's nothing for them to configure or maintain.

### How it works

Setup happens in three stages, all from **Settings → Integrations**:

1. **Match CRM accounts to Starbridge buyers.** Starbridge imports your CRM accounts and runs automated matching to find the corresponding Starbridge buyer for each one. You review and approve the results before they take effect.
2. **Match CRM users to Starbridge users.** Starbridge automatically pairs your CRM users with Starbridge users by email. You can override any match manually.
3. **Define account ownership and assign territories.** You select the ownership field(s) on your CRM Account or Company object that indicate who owns each account. Starbridge generates a territory for every matched rep and keeps it current as ownership changes in your CRM.

Setup can only be performed by an **admin** user.

### Get started

Reach out to your CSA to get set up — they can help you think through your account data and matching approach before your first run.

Ready to set it up yourself? Follow the full setup guide: [Setting Up Territories from Your CRM](/integrations/crm-territories).