> ## Documentation Index
> Fetch the complete documentation index at: https://hc.starbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Rich text and plaintext emails

> Starbridge now picks plain text or rich text for every sequence automatically, so you get the deliverability of plain text without flattened links.

![Email Formatting Open@2x](https://mintcdn.com/starbridge/grNfYDuQLiM4Rf_u/images/email-formatting-open@2x.png?fit=max\&auto=format\&n=grNfYDuQLiM4Rf_u\&q=85\&s=38faee4b2ea58716d2fe5452a577d25e)

### Overview

Starbridge now optimizes email deliverability for every sequence automatically. Plain text emails land in more inboxes than HTML-heavy ones, which makes plain text the right default for outbound. The catch is that a message with links or formatting breaks when it's sent as plain text, and until now it was easy to leave a plain text toggle on for a sequence that contained them.

Sequences now choose for you. Starbridge sends plain text whenever it can and switches to rich text only when a sequence needs it. Reps and builders no longer have to guess which one to pick, and we remove the risk they'll accidentally send rich text emails as plain text.

### What builders experience

Each sequence has a new **Email format** setting with three options. **Automatic**, the default, sends plain text unless the sequence contains rich text, such as a link, bold text, or a list, and then sends rich text. **Plain text** always sends plain text, and **Rich text** always sends rich text.

### What reps experience

One-off sequences always send in **Automatic** format, so you get the deliverability of plain text without flattened links.

### Get started

Open a sequence's **Settings** tab to review its **Email format**. Automatic suits most plays, so most teams can leave it as is. For when to choose each option, see [Send settings and exclusions](https://hc.starbridge.ai/sequences/send-settings.md#choose-an-email-format).

Reach out to your GTME or [support@starbridge.ai](mailto:support@starbridge.ai) with questions.

*Released 2026-11-04.*


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