
- Targeting. Build a broad Bridge, then narrow it down — add an enrichment column that scores or classifies each signal, and filter the sequence to just the ones worth sending to.
- Segmentation. Segment one Bridge across several sequences, each filtered to its own slice, each with copy written for that slice. Accounts in the Northeast get messaging specific to their region, accounts in the South get their own, and one Bridge feeds both. Or: meetings scoring 3–4 get auto-enrolled in a sequence, and meetings scoring 5 are left out of it, reserved for reps to work directly.