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To set up enrichment, scoring, and signals, Starbridge requires you to create at least one buyer list.
Most teams start with either a Dynamic buyer list (broad segmentation using Starbridge data) or a Static list from CSV (your existing territory/account list).
1

Create a new buyer list

Navigate to the Buyers tab and click Create new buyer list:
Buyers tab with create new buyer list action
Create buyer list dialog
2

Choose the buyer list type

Use this when you split territories by state, population, enrollment, budget, or other simple groupings—and you want to use Starbridge’s account coverage rather than a list you maintain yourself.This creates a group of buyers in Starbridge that your searches and enrichments look across. Examples:
  • Universities above 5,000 enrollment
  • Cities with budgets above $10M
For your first buyer list, start broad: the most encompassing list of buyers you could plausibly sell into.
Dynamic buyer list filters screen
Dynamic buyer list configuration details