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We’re excited to announce two powerful new features to help you identify and act on the best opportunities at your target accounts! Here’s what’s new: Conferences:
  • Discover and score relevant government and edtech conferences for your target personas
  • Enrich conference lead lists with actionable insights and personalized outreach
  • Maximize conference ROI with AI-powered lead scoring and analysis
Job Changes Bridge:
  • Track new hires, promotions, and departures at your target accounts
  • Get verified contact data to reach out to newly hired key decision-makers
  • Time your outreach to reach contacts during onboarding periods, after promotions, or before departures

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Overview

Here is an overview of everything that’s new:
  • Conferences are a new signal type that helps you maximize conference ROI.
    • Discover conferences relevant to your target personas and verticals with advanced filtering by buyer type, expected personas, attendance, cost, and location
    • Score conference relevance using AI to evaluate fit with your ICP and expected ROI
    • Enrich and score lead lists from conference attendees with verified contact data, buyer intelligence, and signals
    • Personalize conference outreach by referencing conference attributes, attendee notes, and account signals in AI-generated messaging
  • Job Changes are a new signal type that help you reach decisionmakers at the right time
    • Monitor role changes including new joiners, title changes, and departures at your target accounts
    • Get verified contacts with enriched email, phone, and title data for every job change
    • Sync to CRM to trigger sequences and workflows for timely follow-up

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Why We Built This

We’ve heard from customers that two of the highest-value sales motions are:
  1. Conference-based selling - Conferences can be a powerful driver of pipeline and relationships, yet teams often don’t have a structured way to maximize their impact. Identifying the highest ROI conferences to attend, researching attendees in advance, and personalizing post-conference outreach is time-consuming and difficult to scale - leaving valuable opportunities on the table.
  2. Warm outreach to new hires and promotions - Role changes create critical windows of opportunity. New hires often re-evaluate vendor relationships, promoted contacts have expanded budgets, and departing champions need to be tracked to their next role. But most teams only hear about these changes weeks or months after they happen.
➡️ To address these needs, we built Conferences and Job Changes as purpose-built features that deliver verified, actionable data for these high-impact motions.

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Conferences: Discover, Score, and Enrich Conference Lead Lists

Conferences are a new signal type in Starbridge that help you maximize ROI from your conference budget and attendance.

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Conferences Overview

Conferences appear as a new data source under Signals in your Starbridge workspace. For every conference, Starbridge provides comprehensive information including organizer, dates, location, expected attendance, estimated cost, expected personas, vendor list, and more.

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Discover & Score Conferences with Conference Bridges

Turn your conference searches into Conferences Bridges to automate monitoring, scoring, and notifications for new relevant conferences. Starbridge helps you automatically score conferences help you evaluate conference fit and prioritize your conference budget.

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Enrich Conference Lead Lists for Personalized Outreach

Once you’ve identified the right conference, conference lead enrichment helps you transform attendee lists into prioritized, high-quality leads and craft more personalized outreach. Because each lead enrichment bridge is tied to a specific conference, you can incorporate conference-specific context directly into your analysis and messaging. With this launch, you can also upload custom columns from your conference lead CSVs, enabling more advanced lead scoring and deeper personalization. Together, these capabilities bring conference details, buyer attributes, intent signals, and conversation notes into a single enriched lead view - helping you score leads more intelligently, follow up more effectively, and drive stronger ROI from every conference.

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Creating a Conferences Bridge & Enriching Conference Lead Lists

Check out our new Help Center article Conferences: Find, Score, and Enrich Conference Lead Lists.

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Job Changes: Track Key Titles at Target Accounts

The Job Changes Bridge allows you to track key targets at your target accounts, giving your team timely signals for outreach.

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1. Target New Decision Makers

Reach out to anyone who has taken on a title with decision-making or budgetary authority, or a mandate to deliver on value aligned to your offerings. Example: A newly hired CIO or Director of Technology is evaluating their tech stack and vendor relationships during their first 90 days.

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2. Track Champions Moving to New Organizations

Identify contacts who have moved from champion accounts to new organizations. These contacts already have a positive association with your product and are likely to be receptive to conversations at their new role. There are a few ways to define a champion account or contact, all equally valid depending on how broadly you want to target:
  1. Any contact from a customer account — Anyone who previously worked at an organization where you have a deal won
  2. Champions from customer accounts — Anyone who previously worked at an organization where you not only have a deal won, but who was themselves a particular champion or power user
  3. Contacts marked as champions — If you track sentiment at the contact level in your CRM, any contact explicitly marked as a champion

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Why Champion Tracking Matters

For Account Executives (AEs): Reach out to champions at their new role early in their tenure. They’re likely to have a positive association with your organization and may be evaluating vendors or building out their team. For Account Managers (AMs): Be aware when a key champion or executive sponsor leaves one of your accounts. This allows you to:
  • Line up a new executive sponsor or champion to maintain momentum
  • Listen for any reorganization or transition risks that could impact your relationship
  • Proactively address continuity concerns before they become renewal risks

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How Job Changes Bridges Work

Job Changes Bridges continuously monitor for role changes across your target buyers and titles. Each job change includes:
  • Verified contact information for the person (name, email, phone, title)
  • Job change details (type, subtype, effective date)
  • Signal context (announcement source, reasoning, findings)

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Contact Data Quality

For every job change, Starbridge:
  • Verifies job change and contact data directly from agency or school websites
  • Enriches contact emails using web data and a waterfall of providers
  • Runs bounce-checks to ensure email validity
You can sync contacts and job changes to your CRM.

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Creating a Job Changes Bridge

Check out our new Help Center article: Tracking Job Changes.
That wraps up our release note! We have updated the Help Center to reflect these new features, so check out the Help Center for more information.
Questions? Contact your Customer Solutions Architect or reach out to support@starbridge.ai.