To set up enrichment, scoring, and signals, Starbridge requires you to define a list of buyers.
Most teams start with a dynamic buyer list (a filtered list of buyers using Starbridge data) or a CRM-synced buyer list (an existing Salesforce List or HubSpot Segment (List), synced to Starbridge).
Create a new buyer list
Navigate to the Buyers tab and click Create list: Choose the buyer list type
Use this when you want to define a list of buyers using Starbridge data, like:
- Universities above 5,000 enrollment
- Cities with budgets above $10M
- A specific set of buyers. For example, four specific universities: Texas A&M, UMD, Texas Tech, and Caltech.
For your first buyer list, start broad: the most encompassing list of buyers you could plausibly sell into.
Use this when you have a static list of accounts/buyers that you want to import to Starbridge.This is a static list. If you want this buyer list to change over time, consider instead syncing a list of accounts from Salesforce or HubSpot.If you’re not sure what CSV format to use, reach out to your CSA for a recommended template.
Use this when you want to sync a list of accounts from Salesforce or HubSpot, to keep it up to date with your Salesforce or HubSpot over time.See CRM-Synced Buyer Lists for more guidance. 
