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Overview

Every Bridge is rooted in one of the following data anchors. Each represents a different entity and category of buying activity that Starbridge tracks in real time across your target market. We categorize these data anchors into four categories:
  1. Signals: real-time events inclusive of Meetings and Strategic Plans, RFPs, Purchase Orders and Contracts, Job Changes, and Custom Web Signals
  2. Contacts: the people who hold your ideal customer persona titles
  3. Buyers: the accounts you sell to
  4. Conferences: future events taking place relevant to your work

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Deep dive into data anchors

  1. Signals: Real-time events inclusive of Meetings and Strategic Plans, RFPs, Purchase Orders and Contracts, Job Changes, and Custom Web Signals, that indicate buying intent
Board meetings, city council sessions, superintendent briefings, and strategic planning documents. Starbridge ingests board meeting agendas, minutes, and strategic plans from tens of thousands of public agencies and school districts. You define what topics matter, and Starbridge finds the meetings where buyers are actively discussing them.When to use it: You want early buying signals, like before a budget gets approved, before an RFP gets posted, or before a competitor even knows there’s an opportunity.

GovTech example:

A cybersecurity vendor builds a Meetings Bridge searching for terms like “interest in ransomware,” “recent cyber incident,” “need IT infrastructure,” and “plans for a security audit.” When a county board discusses a recent breach at a neighboring agency, the rep gets alerted with a snippet from the meeting and a contact for the county’s IT Director — weeks before any formal procurement kicks off.

EdTech example:

A professional development platform searches for school board meetings mentioning “teacher retention,” “instructional coaching,” or “curriculum gaps.” When a large urban district’s board discusses concerns about reading scores and the need for new PD resources, their AE gets the signal with a ready-to-send email referencing exactly what the superintendent said.
Active bids and procurement postings from public agencies and institutions. Starbridge monitors RFP portals, procurement databases, and public bid boards to surface active solicitations that match your solution. Each result includes issuer details, due dates, RFP status, and AI-powered relevance scoring against your offering.When to use it: You want to know the moment a relevant procurement opportunity is posted and get in front of it before your competitors do.

GovTech example:

A permitting software company builds an RFP Bridge filtered to “permitting,” “land management,” and “code enforcement.” When the City of Sacramento posts an RFP for a new community development system, the right AE gets the signal in their daily digest with a relevance score, key contacts, and a draft outreach email — before most vendors even know the bid exists.

EdTech example:

A student information system vendor sets up an RFP Bridge scoped to K-12 districts in the Southeast. When a district issues a bid for a new SIS platform, the rep sees the RFP, a summary of what the district is asking for, and how well their product matches — ready to respond within hours.
Spend data and contract records obtained through FOIA requests and public procurement databases. Starbridge surfaces what agencies and institutions are actually buying — including vendor names, contract values, start and expiration dates, and purchase categories. This includes competitor contract intelligence, so you know exactly when a rival’s deal is coming up for renewal.When to use it: You want to identify accounts that are actively spending in your category, find contracts expiring in the next 6–12 months, or understand the competitive landscape at a specific account before reaching out.

GovTech example:

A fleet management software company builds a Purchases Bridge filtered to competitor contract expirations in the next 90 days. When a state DOT’s contract with a legacy fleet vendor comes up for renewal, the rep gets an alert with the contract value, expiration date, and procurement contact — with enough runway to get a meeting before renewal conversations begin.

EdTech example:

An LMS provider tracks competitor contracts across higher ed institutions. When a mid-size university’s Blackboard contract expires in six months, their AE sees the signal, the contract value, and the IT Director’s contact information — giving them a concrete reason to reach out and a compelling angle.
Leadership transitions, new hires, and role changes at target accounts. Starbridge continuously monitors for relevant job changes — new superintendents, incoming CIOs, new procurement officers, and other roles that signal a shift in buying priorities. Each result includes verified contact info for the person and the type of transition.When to use it: New leaders often revisit vendor relationships and accelerate buying decisions. Job changes are one of the highest-intent signals in public sector sales. *utilizes credits

GovTech example:

A GIS software company tracks job changes for “GIS Director,” “IT Director,” and “Chief Data Officer” roles across county governments. When a new GIS director joins a large county they’ve never been able to crack, the rep gets an alert with the contact’s verified email and phone and reaches out with a welcome message before the new hire has even had their first board meeting.

EdTech example:

A student mental health platform monitors for new superintendents and directors of student services across K-12 districts in their territory. When a new superintendent takes over a district known for being resistant to new vendors, the rep reaches out in their first 30 days — when the door is most likely to be open.
Anything else that matters to your business — defined by you. Custom Web Signal Bridges let you go beyond Starbridge’s standard data types. You define the signal — Starbridge finds it. Common examples include grants received, news articles about specific topics, construction project announcements, or any other publicly available information that indicates buying intent.When to use it: You have a specific signal that doesn’t fit neatly into meetings, contracts, or RFPs — but is highly predictive of a sales opportunity for your business. *utilizes credits

GovTech example:

A broadband infrastructure company builds a Custom Web Signal Bridge searching for federal broadband grant awards to municipalities. Each time a city or county receives a broadband grant, the rep gets the alert and reaches out with a solution tailored to how they can help the agency spend those funds.

EdTech example:

A device management company monitors for E-Rate funding announcements. When a district is approved for a large E-Rate allocation, the rep sees the signal with the grant amount, the district’s current tech footprint, and a suggested outreach — positioning their solution as the right fit for the new spend.
  1. Contacts: the people who hold your ideal customer persona titles
Verified decision-makers and key roles across your target accounts. Starbridge maintains a continuously updated database of public sector contacts — superintendents, CIOs, procurement officers, department heads, and more — enriched with verified emails, phone numbers, and titles. Use a Contacts Bridge to build targeted lists of the right people at the right accounts.When to use it: You want to build a prospecting list, fill CRM gaps, or make sure every signal in your pipeline is paired with a reachable contact. *utilizes credits

GovTech example:

A grants management software company builds a Contacts Bridge to pull verified contact info for finance directors and grants administrators across every county in their territory — ready to enroll in a sequence.

EdTech example:

A curriculum platform uses a Contacts Bridge to identify curriculum directors and assistant superintendents of instruction across their top 200 target districts, then syncs the list directly to Salesforce.
  1. Buyers: the accounts you sell to
A Buyers Bridge is a static or dynamic list of the agencies, districts, cities, or institutions you care about. Use it as the foundation for account scoring, CRM enrichment, or as the scope for any other Bridge type. When to use it: You want to build a prioritized account list, score your market from best to worst, or create a defined universe of buyers to run other Bridges against.

GovTech example:

A permitting software company builds a Buyers Bridge of every city and county with a population over 50,000 in their target states, scored by tech spend, incumbent vendor, and open budget cycles — giving their BDRs a ranked list of where to focus.

EdTech example:

An EdTech company builds a Buyers Bridge of all K-12 districts with more than 5,000 students in the Sun Belt, enriched with current SIS vendor, E-Rate spend history, and superintendent tenure — so reps know exactly which accounts are worth prioritizing this quarter.
  1. Conferences: future events taking place relevant to your work
Upcoming events and conferences attended by public sector decision-makers. Starbridge tracks which agencies and institutions are sending attendees to industry events — and maps them to your existing accounts and target buyers. When to use it: You want to maximize your presence at a conference by knowing exactly which prospects will be in the room, or build a targeted outreach campaign before an event.

GovTech example:

Before a state CIO conference, a cloud infrastructure vendor uses a Conferences Bridge to see which state agencies will have IT leaders in attendance. They prioritize outreach to the 12 accounts they haven’t been able to reach, referencing the upcoming event as a natural reason to connect.

EdTech example:

An edtech company attending ISTE builds a Conferences Bridge to see which districts are sending curriculum directors or CTOs. They walk into the conference with a prioritized list of prospects, their buying signals, and a personalized talking point for each one.

How Bridges work

A high-level primer on what a Bridge is and how AI Search Agents power it from signal to enriched, outreach-ready intelligence.

How to build a Bridge

The core builder walkthrough: create a Bridge, configure its Search Agent, and share it with your team.