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A Bridge starts as a list of items that matched a search — buying signals, contacts, buyers or conferences. Enrichment is how you build on that foundation: by adding columns, you can add additional insights to each row. A column can pull in an attribute, find the right contact, run AI analysis, search the web for additional detail, generate personalized emails, reference another Bridge, or sync data to and from your CRM.

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How enrichment works

You add an enrichment from inside any Bridge:
Column
  1. Click “Add enrichment”
  2. Select the column type you want
  3. Test on the first 5 rows to check output
  4. Run all rows
Not sure which column to pick? Select “Generate enrichment with AI” and describe the information you want in plain language. Starbridge will configure the best column for you.

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Types of columns

Bridge-specific columns

Enrich the Bridge signal or entity itself (e.g. the date of a job change announcement for a Job Change Bridge, the population of a city in a Buyers Bridge, etc.)

Vendor presence column

Pulls the vendors, products, or competitors a buyer works with. 

Custom AI columns

Analyze your Bridge using natural-language prompts. You can generate account scores, qualification insights, outreach recommendations, call prep notes, and more. 

Personalized Outreach column

Generates emails tailored to every account, with the flexibility to combine our own copy with dynamic variables and AI snippets rooted in each signal.

Reference columns

Bring data from one Bridge into another. For example, show recent meetings signals inside a Buyer Bridge to get a more complete view of each account.

CRM enrichment columns

Sync data from Starbridge to your CRM, and reference fields from your CRM inside Starbridge, keeping account and contact data current in both places.

How to Create a Bridge

The full builder walkthrough, including every column type in detail.

AI Analysis Example Prompts

Prompt ideas for getting the most out of AI Analysis columns.

Web Agent Example Prompts

Prompt ideas for web-based enrichment.

How Do Credits Work?

How enrichment consumes credits across column types.