What is a Job Change?
A job change is an event where a person’s employment status or role changes at a buyer organization. Starbridge tracks three types of job changes:New Joiners
People taking on a new title at a new employer (e.g., new hires, appointments, elections). Use case: Reach out to newly hired CIOs, Superintendents, or Procurement Directors during their onboarding period when they’re evaluating vendors and systems.Title Changes
People taking on a new title at their current employer (e.g., promotions, lateral moves). Use case: Connect with contacts who’ve been promoted into decision-making roles or expanded their scope of responsibility.Departures
People departing their current employer (e.g., retirements, resignations, end of term). Use case: Identify when key champions are leaving an account, or track outgoing contacts for future relationship-building at their next role.How to Use Job Changes
Here’s how we see best-in-class firms using job change signals to fuel their AEs and AMs.1. Target New Decision Makers
Reach out to anyone who has taken on a title where people in that role typically have decision-making or budgetary authority, or a mandate to deliver on value aligned to your offerings. Example: A newly hired CIO or Director of Technology is evaluating their tech stack and vendor relationships during their first 90 days.2. Track Champions Moving to New Organizations
Identify contacts who have moved from champion accounts to new organizations. These contacts already have a positive association with your product and are likely to be receptive to conversations at their new role. There are a few ways to define a champion account or contact, all equally valid depending on how broadly you want to target:- Any contact from a customer account — Anyone who previously worked at an organization where you have a deal won
- Champions from customer accounts — Anyone who previously worked at an organization where you not only have a deal won, but who was themselves a particular champion or power user
- Contacts marked as champions — If you track sentiment at the contact level in your CRM, any contact explicitly marked as a champion
Why Champion Tracking Matters
For Account Executives (AEs): Reach out to champions at their new role early in their tenure. They’re likely to have a positive association with your organization and may be evaluating vendors or building out their team. For Account Managers (AMs/CSMs): Be aware when a key champion or executive sponsor leaves one of your accounts. This allows you to:- Line up a new executive sponsor or champion to maintain momentum
- Listen for any reorganization or transition risks that could impact your relationship
- Proactively address continuity concerns before they become renewal risks
How Job Changes Bridges Work
Job Changes Bridges continuously monitor for job changes across your titles and contacts. Each job change includes:- Verified contact information for the person (name, email, phone, title)
- Job change details (type, subtype, effective date)
- Signal context (announcement source, reasoning, findings)
- Buyer information (name, location, attributes)
Contact Data Quality
For every job change, Starbridge:- Verifies contact data directly from agency or school websites
- Enriches contacts using web data and a waterfall of providers
- Runs bounce-checks to ensure email validity
- Performs ongoing verification and enrichment to keep data current
Creating a Job Changes Bridge
1. Configure Your Bridge
Bridge Name & Description
Give your bridge a clear name (e.g., “New Superintendent Hires - Q1 2026”) and an optional description to help your team understand its purpose.How would you like to track job changes?
You can create a Job Changes bridge in one of two modes:- Track key titles at target buyers: Monitor job changes across selected titles and buyers.
- Track specific contacts over time: Monitor job changes for a defined list of contacts.
Option A: Track key titles at target buyers
Job Change Type (required)
Select the type(s) of changes you want to track:- New joiners — People joining an organization
- Title changes — People moving into a new role at their current employer
- Departures — People leaving their current employer
Titles to Track (required)
Define which job titles or roles you want to monitor. Common variations of each job title are automatically included - read more here: Searching by Titles.- For New joiners: “Titles to track (new hires into these titles)”
- For Title changes: “Titles to track (promotions/moves into these titles)”
- For Departures: “Titles to track (departures from these titles)”
- Superintendent
- Chief Technology Officer
- Director of Procurement
- Assistant Superintendent
Buyer List (required)
Select which buyers (accounts) to monitor.Date Filters (required)
Surface job changes as they occur within this timeframe:- From: Last 30 days, Last 3 months, Last 6 months
- Checkbox: Whether to include job changes that have been announced before the person starts their new role, or in the case of a departure, before they depart their current role.
- e.g., A local newspaper announces the retirement of a superintendent 1-2 semesters before that superintendent will officially retire and step down from the role.
Job changes for new contacts
Read #2 below to understand job changes for new contacts.Option B: Track specific contacts over time
When you choose Track specific contacts over time, you select one or more existing Contacts bridges, whose contacts you will track.Contacts bridges (required)
Select 1+ Contacts bridges.Staying up to date as the Contacts bridge changes
If the selected Contacts bridge(s) add contacts over time, the Job Changes bridge will automatically include job changes for those newly included contacts.2. Understand Credit Usage
Job Changes Bridges use 2 credits per job change for a new contact. Example:- You create a Job Changes bridge tracking Superintendents across 100 school districts
- At bridge creation, Starbridge finds 15 new superintendent hires
- 5 of these contacts already exist in your organization from a previous Contacts bridge
- Cost: 10 job changes for new contacts × 2 credits = 20 credits
Job changes for new contacts
To stop the bridge from consuming additional credits, set “Job changes for new contacts” to zero. You do not need to burn (delete) the bridge. To set a reasonable limit on your credit usage, set “Job changes for new contacts” to an appropriate value. We generally recommend 1-2 per unique title. For example: I am tracking Superintendent, Assistant Superintendent, and CIO titles. I set up to 3-6 job changes for new contacts per buyer per month.3. Generate Your Bridge
Click Create Bridge to generate your Job Changes bridge. Starbridge will populate it with all matching job changes based on your configuration. Note: This can take several hours as Starbridge searches the web for job change signals, then verifies and enriches each job change and contact.Using Your Job Changes Bridge
Default Columns
Every Job Changes bridge includes this information by default:- Job Change — A one-sentence description of the job change.
- Buyer — The organization where the change occurred
- Job Title — The person’s title
- Summary— A one-to-four sentence thorough description of the job change.
- Contact — The person who experienced the job change
- Effective Date — When the job change takes effect
- Future-dated job changes have been announced before they take effect.
- For example, retirements are typically announced weeks or months in advance.
- For example, elected or appointed officials are typically elected or appointed months in advance of their official start date.
Adding Custom Columns
You can add additional columns to enrich your job changes with:- AI Analysis — Generate custom insights (e.g., “Does this contact’s background suggest familiarity with our product category?”)
- Web Search — Pull additional context from the web
- Lookup from / Sync to CRM — Reference existing data in your Salesforce or HubSpot, or send contact data to your Salesforce or HubSpot.
Subscribing to Your Bridge
To receive job change alerts in your Home Feed and Email Digest:- Navigate to My Feed Configuration in your user settings
- Click Add Bridge
- Select your Job Changes bridge from the list
- Adjust email digest frequency if needed (daily, weekly, or custom)
Syncing Job Changes to Your CRM
You can sync job change contacts directly to Salesforce or HubSpot to:- Create or update contact records automatically
- Set an “active” or “inactive” flag based on employment status
- Sync job change signals as leads or custom fields
- Trigger sequences or workflows for timely outreach
Identifying Champions
The simplest way to identify champions at new accounts is to create a Job Changes Bridge that tracks your current champions before they move to a new role. You’ll be alerted to any role or employer changes, so you can follow your champions wherever they go. If you track job changes by title, you may surface new hires without knowing whether they are former champions. In that case, use the steps below to identify them.Identifying former champions and champion accounts
To identify new hires who are previous champions or come from champion accounts (e.g., Closed-Won accounts):- Enrich your Job Changes Bridge with previous contact data by clicking Add column > Enrich Job Change Info > Previous Contact > Finalize Selection > Add column.
- To identify whether the new hire was a previous champion contact:
- Add a CRM Lookup Column: Add column > Configure Integration > Pull Data from My CRM.
- Configure the column to look up a contact by email or Starbridge Contact ID, using the email or Contact ID from the Previous Contact column.
- If the lookup succeeds and the contact was a champion, the new hire is a former champion now at a new account.
- To identify whether the new hire came from a champion account:
- Add a CRM Lookup Column as described in step 2.
- Configure the column to look up an account by Starbridge ID or any other unique identifier available in the Previous Contact column.
- If the lookup succeeds and the account is a champion account, the new hire comes from a champion account.
Job Changes vs. Web Signal Bridges
Some customers previously used Web Signal Bridges to track job changes with custom prompts. When to use Job Changes Bridges: You want verified job changes and contacts with enriched data for outreach campaigns and CRM sync. When to use Web Signal Bridges: You need custom signals (e.g., “Find grants received in the past 6 months”).How do I transition from a Web Signals Bridge tracking job changes?
We recommend:- Creating a new Job Changes bridge with equivalent titles and buyer list
- Disabling automatic re-runs on your old Web Signal Bridge so it does not continue consuming credits
Frequently Asked Questions
How often does Starbridge check for new job changes?
Starbridge continuously monitors for job changes and updates your bridge as new changes are discovered.Do I get charged for job changes involving contacts I already have?
No. If a contact already exists in your Starbridge workspace (from a previous Contacts Bridge or Job Changes Bridge), you won’t be charged additional credits when that contact appears in a new job change event.Questions? Contact your Customer Solutions Architect or reach out to support@starbridge.ai.