Job Changes Bridge

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Overview

A Job Changes Bridge monitors role and employment changes across the accounts you care about. Every job change includes verified contact information you can sync directly to Salesforce or HubSpot.

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What is a job change?

Starbridge tracks three types of job changes:

1. New joiners — People taking on a new title at a new employer (new hires, appointments, elections). Use case: Reach out to newly hired CIOs, Superintendents, or Procurement Directors during their onboarding period, when they’re evaluating vendors and systems.
2. Title changes — People taking on a new title at their current employer (promotions, lateral moves). Use case: Connect with contacts who’ve been promoted into decision-making roles or expanded their scope of responsibility.
3. Departures — People leaving their current employer (retirements, resignations, end of term). Use case: Identify when key champions are leaving an account, or track outgoing contacts for future relationship-building at their next role.

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How teams use job changes

Target new decision makers Reach out to anyone who has taken on a title with decision-making or budgetary authority, or a mandate that aligns with your offering — especially during their first 3–6 months, when they’re evaluating vendors and systems. Track champions moving to new organizations Identify contacts who have moved from champion accounts to new organizations. These contacts already have a positive association with your product and are likely to be receptive at their new role. There are a few ways to define a champion, all valid depending on how broadly you want to target:

• Any contact from a customer account — Anyone who previously worked at an organization where you have a closed-won deal.
• Champions from customer accounts — Anyone who previously worked at a closed-won account and was themselves a champion or power user.
• Contacts marked as champions — Any contact explicitly marked as a champion in your CRM.

For Account Executives, reaching out to champions early in their new tenure can open doors at net-new accounts. For Account Managers, tracking departures from existing accounts gives you time to line up a new executive sponsor before a champion’s exit becomes a renewal risk.

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Credits

Job Changes Bridges consume 2 credits per job change for a new contact — meaning a contact not previously in your Starbridge workspace. If a contact already exists from a previous Contacts or Job Changes Bridge, no additional credits are charged. See How do credits work? for more detail.

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Create a Job Changes Bridge

There are two ways to set up a Job Changes Bridge. Pick the tab that matches how you want to track changes:

• By job title — monitor a set of titles across a buyer list (e.g., every new Superintendent hire across your target school districts).
• By specific contacts — monitor job changes for contacts you’ve already enriched (e.g., champions across your customer accounts).

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Using your Bridge

Every Job Changes Bridge includes these columns by default:

• Job Change — A one-sentence description of the job change.
• Buyer Name — The organization where the change occurred.
• Job Title — The person’s new title (for new hires and promotions) or former title (for departures).
• Summary — A one-to-four sentence description of the job change.
• Contact — The person who experienced the job change.
• Effective Date — When the job change takes effect. Future-dated changes have been announced before they take effect — for example, retirements or elected appointments confirmed months in advance.

You can add custom columns to enrich your results further with AI analysis, web search, or CRM lookups and syncs.

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Syncing to your CRM

Sync job change contacts directly to Salesforce or HubSpot to create or update contact records, trigger sequences, or set custom fields. See Syncing to your CRM for setup instructions.

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Tracking and identifying champions

The simplest way to track champions is to create a Contacts Bridge that enriches your existing contacts or champions from your customer accounts, then use the By specific contacts flow above to monitor those contacts for any role or employer changes. When a champion moves to a new organization, you’ll be alerted automatically with a new signal — so you can follow them into net-new accounts. To check whether a newly surfaced contact came from a champion account or was previously a champion in your CRM, use a CRM Lookup Column:

1. Add a Previous Contact column: Add column → Enrich Job Change Info → Previous Contact → Finalize Selection → Add column.
2. Add a CRM Lookup Column: Add column → Configure Integration → Pull Data from My CRM.
3. Configure the lookup to match by email or Starbridge Contact ID, using the value from the Previous Contact column.
4. If the lookup returns a match marked as a champion — or from a closed-won account — the new hire is a former champion or comes from a champion account.

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