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Your GTM Command Center for Public Sector & School Data One of the most common questions we hear from new users: “What exactly does Starbridge do?” It’s a fair question — because Starbridge can do a lot. For example, it can help you:
  • Monitor every public agency for buying signals like contract expirations, RFPs, or planning priorities, grants, leadership changes — and route them to the right reps
  • Score your accounts from best to worst
  • Enrich your CRM with clean, contextual account and contact data
  • And much more But here’s the core idea: All of this power flows through a single, foundational concept — the Bridge. Bridges are the core building block of Starbridge. They are how Starbridge turns messy public sector & school data into usable GTM actions. This article provides a primer on what a Bridge is. Later lessons will show you exactly how to build one and all the ways to unlock its power.

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What’s a Bridge?

A Bridge is a GTM workflow. It’s how you go from raw public sector data → to warm, enriched, outreach-ready leads. Think of it as your signal router:
  • It pulls in signals from contracts, meetings, RFPs, custom web sources or a tailored list of buyers
  • It enriches those core entities — adding contacts, account information, scoring intent, layering in context, and even writing personalized email copy
  • It pushes the information to the right place – for accounts or contacts to the CRM, for a warm lead to a sales reps inbox.

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How Bridges Work

Think of building a Bridge like solving a puzzle: Start with the corner piece, build the edges, complete the picture, and ship it.
1

Start with an anchor: signals, contacts, or buyers

Every Bridge begins with a foundational object — a list of signals, contacts, or buyers.Signals (event-based triggers):
  • A new RFP that matches your solution
  • A board meeting or strategic plan referencing a relevant problem
  • A competitor contract that’s about to expire
  • A custom web signal (e.g., a grant, news article, or construction project)
  • An upcoming conference
  • An upcoming job change
Entities (people or organizations you care about):
  • A list of specific contacts (e.g., Superintendent, CTO, Procurement Officer)
  • A list of buyers (e.g., cities, counties, school districts, higher ed systems)
2

Add columns to enrich and structure the data

Once your anchor is in place, build out the Bridge by adding columns. Each column helps you turn raw inputs into structured, enriched GTM intelligence.Examples:
  • Pull in more columns (these folks mentioned a relevant topic in a meeting—do they use my competitor?)
  • Add the relevant decision-maker for each row
  • Score this account on how relevant the signal is or how much time & attention your sales team should spend on it
  • Score the RFP based on how well it matches your offering
  • Pull a datapoint from your CRM (e.g., tier, last contacted date)
3

Ship it: deliver to the right people and tools

Once your Bridge is built, choose where to send the output:
  • Distribute to reps in their territory via an email digest
  • Push to your CRM
  • Send a Slack channel via Zapier
  • Export as CSV

How to Create a Bridge

The core builder walkthrough: create a Bridge, configure it, and share it.

Meeting Search Best Practices

How to write meeting queries that surface buying signals before an RFP.