Skip to main content

​
Overview

Starbridge now supports champion tracking. Your account executives (AEs) and account managers (AMs/CSMs) can track champions as they get promoted, retire, or change jobs between accounts, so teams can:
  • reach out at the perfect moment (new role, new budget, new initiatives)
  • carry relationship context from a previous account into a new account
  • spot when a key champion leaves an active account - catch transition risks early
This release allows you to track specific contacts over time in the Job Changes Bridge, and adds a new enrichment for new hires: their previous employer and contact info (previous employer, title, and email).

​
What’s new

  • Track specific contacts over time
    • Create a Job Changes Bridge.
    • Use it to monitor job changes for a defined list of contacts (your champions) over time.
    • Identify departures, title changes, and your champion contacts hired into new accounts.
  • Previous Contact
    • A column enrichment that shows the person’s prior role. Helps confirm that a new hire job change is the same champion you’ve worked with before.
    • Includes the previous employer, title, and email.
    • Compatible with CRM Lookup. Includes unique identifiers for the employer, such as Starbridge ID, NCES ID, or GEOIDID.

​
Example

If Adam was newly hired as Superintendent at Mt. Diablo USD after being Assistant Superintendent at Carroll County PSD:
  • Job Change: New Hire: Adam -> Superintendent @ Mt. Diablo USD
    • Contact: Adam | Superintendent | Mt. Diablo USD | <current email>
    • Previous Contact: Adam | Assistant Superintendent | Carroll County PSD | <previous email>
Along with unique identifiers for the previous employer and other useful enrichments.

​
Why it matters (AEs + AMs/CSMs)

  • Champion tracking across accounts: Get notified when champions land at a new account, so you can start the conversation early in their tenure.
  • Cleaner handoffs and better personalization: Quickly understand where someone came from without digging through history.
  • Account risk signals: See when a key champion or executive sponsor departs an account and plan coverage accordingly.
Learn more about the Job Changes Bridge here, and learn more about how to sync job changes and contacts to your CRM here.