Build and Send Sequences [BETA]

Sequences is in beta. The features and packaging on this page may change before general availability. To get access or scale your usage, reach out to your CSA.

Sequences turn the signals and contacts in your Bridges into multi-step email outbound that you can generate, personalize, and send without leaving Starbridge. You’ve already used Starbridge to surface signals and research accounts - Sequences is now where you can act directly on Starbridge intelligence without exporting a list to a separate sequencer or re-personalizing every message by hand. Because each campaign is built on your Bridges, it’s grounded in a live data play rather than a static list, and Starbridge sends it on a schedule you control while protecting deliverability with built-in throttling, exclusions, and reply and bounce handling.

Bridges without contacts, buyer lists, and CSV uploads aren’t supported as Sequence sources in the beta.

Building a Sequence

Only Builders and Admins can create Sequences during the beta; Consumers don’t see the Sequences tab but can continue to send one-off emails from Ask Starbridge and feed cards.

Open Sequences from the left sidebar and select New sequence. Pick how you want to begin:

Recommended sequence - Starbridge suggests Sequences tailored to your org based on your organizational business context and existing Bridges, with messages pre-generated for every touchpoint.
Build from scratch - Build your own Sequence, starting from our available templates. To do so, click + New sequence on the top right corner of the Sequences tab.

How to create a Sequence from scratch

Choose a template

The beta supports these templates, available as both recommended Sequences and build-from-scratch templates:

Template	Requires	Setup
Job Changes	A Job Changes Bridge	Choose which job change types to include (default: new hires and promotions). Messaging adapts to the change type.
Outbound to Conference Lead List	A Contacts Bridge	Optionally select a conference to make messaging contextual.
Rip & Replace	A Buyer Bridge with a vendor presence column and a contact column	Select the competitor(s) to target.
Whitespace Expansion	A Buyer Bridge with a vendor presence column and a contact column	Targets buyers with none of your vendors present.
1:1 Personalized Outbound	A Contacts Bridge or Buyer Bridge with ≥1 contact column	None
Outbound to a Lead List	A Contacts Bridge or Buyer Bridge with ≥1 contact column	None

Name it and choose which Bridge to use as a data source

Give your Sequence a unique name, then select a source Bridge.Depending on the Bridge and Sequence template you choose, you may have to provide additional data such as which vendor for a rip & replace campaign, what job changes type for a job changes sequence, etc.You’ll also have to select a contact column (and optionally, a backup contact column) if you choose a bridge with more than one contact column so Starbridge knows which contact to prioritize per account.

Create your messages

Build message steps in one of two ways:

Generate from a prompt - Describe the Sequence you want, ideally including your desired number of steps and wait time between steps. Starbridge can generate an entire sequence for you, including the copy for each email step.
Build steps manually - Add each step manually, and select your wait period. For each step you add manually, you can choose to either write content by hand, or write a short prompt so Starbridge can generate that step’s messaging for you.

For each email step, you can include AI Personalized Snippets, variables, and configurable fallback for any variable.

Admins: Set org-level message generation preferences — one field for email, one for calls — to apply your team’s tone, style, and value props to every generated message across Sequences, the Personalized Outbound Email column, and Ask Starbridge.

Preview, then generate

Preview at least one contact before generating the full Sequence; you can preview for up to five random contacts. Preview shows every message with variables and snippets fully resolved.

When you’re satisfied, generate the Sequence for all contacts.

Editing a generated Sequence

You can edit a generated Sequence with control over how changes apply:

Edit the structure (steps or cadence) and choose to regenerate messages for all existing contacts or future contacts only
Edit an individual message on the generated sequence for one contact, without affecting others or future generation - to do so, click into any generated message, type your changes in, and you’ll see an auto-saved indicator on the top right of the composer box.

Sending sequences

There are 3 options for sending Sequences generated in Starbridge:

Option 1 (recommended): Sending directly from Starbridge (see section below)
Option 2: Exporting as a CSV, and importing into an existing Sequencer. You can select which contacts you want to export by contact status.
Option 3: Send each message via Starbridge’s “Open in mail” functionality

Sending directly from Starbridge

The beta sends Sequence emails from your own connected inboxes - no separate sequencer required. There’s no managed-domain or warm-up infrastructure yet, so sending is currently built for targeted, throttled volume.

How to connect inboxes

There are two ways of connecting inboxes for Sequences:

Connecting inboxes via Integration Settings: Set up inboxes that are available for use across all Sequences
Connecting inboxes via a specific Sequence: Set up an inbox to send a specific Sequence from. Inboxes configured in the Sequence flow will then be available to use for other Sequences as well

You must be an admin to connect inboxes via Integration Settings. Both builders and admins can connect inboxes directly from a Sequence.

Connecting an inbox from Integration settings

Open Settings → Integrations, and select Gmail or Outlook Mail

We currently supporting connecting Gmail or Outlook inboxes.

Connect a Gmail or Outlook inbox via OAuth

You may need to manually refresh the Integrations page to see the connected inbox once the connection is established.

Configure inbox settings

This includes your sender name, maximum emails that can be sent from this inbox daily. For beta, we support a maximum of 50 emails sent daily from each inbox.

The beta ships without managed domains or warm-up. Keep daily volume conservative and consider sending from a dedicated secondary domain rather than your primary. Your CSA can recommend third-party tools for provisioning and warming secondary inboxes.

Connecting an inbox from a specific Sequence

Once you’ve built and generated a Sequence, you can connect an inbox via the “Settings” tab in a Sequence, or by clicking the “Send via Starbridge” button on the top right of the Sequence.

You can either connect an existing inbox that was configured in Settings -> Integrations, or one that was previously used in another Sequence. You can also connect multiple inboxes per Sequence, with send volume distributed across the inboxes pool.

Configure send settings

After you’ve connected an inbox and chosen a sending inbox for a Sequence, you need to configure the Send settings for the Sequence in the Settings tab.

Setting	Default	Notes
Sender inboxes	—	Select one or more connected inboxes. Starbridge rotates across them and distributes the daily limit.
Max emails per day	50	The cap for the Sequence overall.
Days of week	Mon–Fri
Time of day	8am–5pm
Timezone	US ET
Step prioritization	Prioritize follow-ups	Or prioritize new leads.
Unsubscribe link	Off	Better for deliverability to leave off and add opt-out text in the email instead.
Plain text emails	On	Removes HTML (images, links, tracking) to improve deliverability.

If a rep’s personal inbox is part of a shared sending pool and an email sends from that pool, it follows the Sequence’s send settings - not the rep’s user-level send settings.

Deliverability & email compliance

Starbridge protects deliverability and compliance automatically via:

Unsubscribe handling - Starbridge will automatically remove any contacts from Sequences who have unsubscribed from emails. They will not receive any messaging from you going forward.
Blocklists - In Settings → Email Blocklists, admins can add individual emails/domains or bulk upload a CSV of email addresses/domains to exclude from all sending. When a contact is added to a blocklist, they will automatically be removed from any Sequences they’re actively enrolled in. Contacts on your Blocklist will not be enrolled in any future Sequences.
Manual exclusions - Builders and admins can manually exclude specific contacts or accounts before or after activation by changing contact statuses in Sequences to “Removed”.
Auto-pause on reply - A contact who replies to any email stops receiving further automated sends for that Sequence.
Bounce handling - A hard-bouncing contact is automatically removed from that Sequence to protect the sending inbox. They can still be enrolled in other Sequences.
Inbox daily send limits - Starbridge enforces a daily limit of 50 emails sent per inbox to protect your sender reputation and avoid spam filters.

Managing an active Sequence

While a Sequence is active you can pause it (pending sends held without losing progress), resume it (contacts pick up where they left off, with previously scheduled sends queued to go out immediately), and see the send status of each message (scheduled, queued, sent, stopped). If every assigned inbox disconnects, the Sequence automatically moves to Paused. You can also manually mark each contact as Removed to prevent further messages in the Sequence from being sent to the contact.

Manage replies

Open the Replies tab on a Sequence to see contacts’ replies, each identifying the recipient with the reply and thread context, so your team can follow up in the connected inbox without monitoring it manually.

Pricing and early access

At general availability, Sequences will be a paid add-on module with usage tiers based on concurrently enrolled contacts. As an early-access partner, you get complimentary access during the beta period, with usage limits of up to 25,000 concurrently enrolled contacts. Early access runs through GA + 60 days. Before early access ends, we’ll review your usage together and recommend the tier that best fits your team’s usage - with discounted pricing for early-access customers who convert.

Next steps

Vendor presence column

Add vender presence columns to your Bridges to unlock rip & replace and whitespace expansion campaigns.

Contacts Bridges

Enrich contacts by building Contact Bridges to serve as recipient sources for your Sequences.

Job Changes Bridge

Create a Job Changes bridge so you can run automated campaigns based on job changes for your key titles.

Contact column

Add a contact column to your Bridges so you can use them as sources for your Sequences.

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