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A high-level introduction to the platform covering the fundamentals you need to understand how Starbridge works, build your first Bridge, and get started with confidence.

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Welcome to Starbridge 101!

We’re excited to walk you through the fundamentals of Starbridge so that you can start getting value quickly and confidently.We’ve been in your shoes— selling to K-12, higher ed, and the government is like fishing in the ocean with a blindfold. You’ve got thousands of potential buyers, limited insight into who’s actually intending to buy, and your team wastes hundreds of hours doing manual research, all while competitors are moving faster.Starbridge changes that. We help GTM teams find, prioritize, and act on signals, or real-time buying indicators, across public sector accounts. With Starbridge, you can do a lot of things, including:
  • Monitor every public agency for signals and route the insights to the right reps
  • Prioritize accounts using custom scoring
  • Enrich your CRM with verified contacts
  • Turn buying signals into personalized, outreach ready emails.
And much more. That’s just the tip of the iceberg. So how does the magic happen? In the next video, we’ll introduce the core engine behind every Starbridge workflow - Bridges. By the end of this course, you’ll know how to build a Bridge from scratch, understand each component, and create powerful, repeatable workflows that drive GTM impact. Let’s get started.

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What is a Bridge?

Every workflow is powered by a Bridge, which is the core building block of Starbridge. A Bridge is a configurable, AI-powered GTM workflow that surfaces buying indicators (signals) and data, unlocking any growth use case, from prioritization and CRM enrichment to warm, outbound-ready leads.We encourage you to think about building a Bridge in terms of the business outcome you want to run. For example: 
  • Enrich and score my school district accounts using enrollment and budget trends
  • Find competitor vendors across my target government accounts
  • Launch a personalized email campaign to relevant agencies based on contract expirations 
And many more. Starbridge provides out-of-the-box use case templates built around 5 core GTM workflows that you can launch in a few clicks. These templates cover everything from market and competitive intelligence, to signal-driven outbound, account enrichment, and contact enrichment, and conference enrichment. Each of these categories has different related templates that you can choose from. This is the easiest way to create a Bridge.

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How do Bridges work?

All Bridges are rooted in one of our foundational anchors: signals, contacts, buyers, or conferences. Think of these as the corner pieces of a puzzle. Signals are real time events tied to buying readiness, such as an upcoming contract expiration, a new RFP, or a leadership job change. Contacts are specific people or target roles you want to track. Buyers are the accounts or agencies you want to prioritize, and conferences help you identify and track agencies and decision makers attending relevant events. Our use case templates preselect these for you, but you can also build a custom bridge and choose the right anchor directly. 

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Bridges in action

Let’s dive into the platform together and work through a use case.In this example, we’re Apple, looking to sell our iPads and Macs to universities in California. We want to generate personalized emails to the relevant contact at a list of target universities that have contracts expiring soon with our competitors, such as Microsoft, Google, and Lenovo. We’ll select the “outbound on upcoming contract expirations” Bridge. Once you’ve selected the Bridge you want to build, the first step is choosing your buyer list.You can create a buyer list directly from the Buyers tab, or build one within the Bridge itself. There are 3 types of buyer lists to choose from. 
  1. Dynamic buyer list: A live, continuosly updating list of buyers defined by your filters, such as buyer type, location, or budget. As new buyers meet your criteria, they’re automatically added. For example, universities in California with increasing enrollment trends.
  2. Static buyer list: A defined group of accounts. You can either manually select specific buyers or use filters to generate a list that remains unchanged.
  3. Upload static list from CSV: If you already have a curated list of target accounts, you can upload and use that list directly in Starbridge.
In this example, we’ll create a dynamic buyer list and choose universities in CA with increasing enrollment trends.Once you’ve selected your buyer list, you can create your initial Bridge and enrich it with intelligence by adding additional columns. Each column turns raw data into GTM insights. We can add a contacts column to pull the most relevant stakeholders at each account based on persona and title, complete with validated details like name, email, and phone number. 
Let’s pull roles like the CIO and VP of Enterprise Technology. From there, you can layer in additional columns to deepen insight and drive action, such as a purchase line items column along with a summary description of the purchase orders and contracts. We can also create a custom account score based off of any attributes, for example, the relevance of the purchase line items to our hardware opportunity. Finally, we can add a personalized outreach column that generates ready-to-send email drafts for your contacts, tailored to your buyer. 

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What’s next

What makes Starbridge so powerful is how flexible and extensive your data can be. You can surface virtually any signal—our custom web agents continuously capture relevant public sector intelligence, and you can build your own scoring criteria around your ideal customer profile and buying triggers, similar to what we showed in the example.Once your Bridge is set up, you can share it with your team, export results to your CRM, and enable reps through a streamlined Consumer View built for action. You can schedule email digests, customize feeds to track the signals and accounts that matter most, and sync Starbridge data directly into your CRM.The next lessons in this course will go deeper into our column types, Starbridge credits, and step-by-step use cases—so you can start building workflows that drive real pipeline.

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Overview of columns

Every Bridge starts with a list of foundational objects that you’re tracking: buyers, contacts, conferences, or signals (RFPs, meetings, job changes, purchase orders, custom web signals). With columns, you can layer in intelligence to further enrich this starting list of results and make them more actionable, to answer questions like:
  • Who are the right contacts at these accounts?
  • How startup friendly is this buyer?
  • Which contracts are expiring in the next six months?
And more. When you click ‘Add Column’, you’re choosing what new information you want Starbridge to add to each row in your Bridge. We have several column types.

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Column types

Bridge signal-specific columns
Bridge signal-specific columns pull standardized attributes tied directly to that signal type. For example, in a Meetings Bridge, you can add the meeting URL, date posted, or Relevant Snippets, which extract key quotes directly from the meeting document.Buyer attribute and contact columns
Buyer attribute and contact columns enrich the account itself. Buyer attributes might include propensity to spend, employee count, enrollment, or startup friendliness. Contact columns identify the right stakeholders and pull in details like title, email, and phone number.Create a score / Run custom AI analysis column
The AI Analysis column allows you to describe, in natural language, what you want to evaluate. You can score accounts based on custom criteria, generate summaries, create call scripts, or draft personalized emails—all directly within your Bridge.Custom web agent column
If you need intelligence beyond what’s already inside Starbridge, use the Web Agent column. It works similarly to AI Analysis, but searches the broader internet for additional context—perfect for uncovering public initiatives, press mentions, or competitive signals.Generate column with AI
And finally, if you’re not sure which column type to choose or want support with prompt optimization, use “generate any column with AI” by simply describing what you want.For example:
“When is the due date of this RFP?” Starbridge will create the appropriate structured attribute column.
“Does this meeting mention funding shortages next year?” It will generate an AI Analysis column to evaluate that.

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What’s next

In short, columns are how you evolve your Bridge from a list of signals into a fully enriched, prioritized, and execution-ready workflow. In the following lessons, we’ll dive deeper into each column type.