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Learn use cases for understanding your market, tracking competitive activity, and uncovering insights that help you identify opportunities and refine your GTM strategy.

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Track Vendor Presence Across Your Target Accounts

Learn how to surface confirmed vendor relationships across your target accounts so you know exactly which competitors are already in the door before you reach out. This helps your team prioritize accounts where competitors are active and identify opportunities to win business.In this example, we’re Apple looking to sell MacBooks to California school districts. You may want to know which districts currently work with competitors like Google, Lenovo, or Microsoft.Using Starbridge, you can quickly surface information such as:
  • Which competitor is present in each account
  • What product or service was purchased
  • When the purchase was approved
  • Additional purchase or contract details
What you’ll buildA live buyer list showing competitor presence across your target accounts, including vendor names, products purchased, contract details, and approval dates.Step 1: Start with a list of target accounts in your Buyers Bridge Begin with a Buyers Bridge that contains the accounts you want to analyze. In this example, we’re working with a list of California school districts.Step 2: Add a competitor presence columnAdd a new competitor presence column. This column analyzes multiple data sources to identify whether your competitors are working with those accounts.In the column configuration, enter the competitors and products you want to monitor. Examples might include: 
  • Competitor names — e.g. Microsoft, Google, Lenovo
  • Specific products — e.g. Surface, Chromebook, ThinkPad
  • Alternative company names — e.g. Alphabet for Google
Step 3: Choose your data sourcesStarbridge can detect competitor presence using our internal data and live web signals. Purchase order and contract data searches Starbridge’s proprietary procurement data without requiring any credits. If you want to do a deeper search across the web, you can use web signals that will detect data from district websites, press releases, and more. This search will cost one credit per row. Step 4: Run the column and review resultsClick ‘Add and Run’. Starbridge will populate each row with competitor presence data, including the vendor name, what was purchased, and the approval date.You’ll now see:
  • Which competitors are present in each account
  • Details about the purchase or contract
  • Information such as the vendor, product purchased, approval date, and more
This gives your team a clear view of where competitors are active and where opportunities may exist.

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Analyze Raw Spend Data From Your Target Accounts

Learn how to pull contracts and purchase orders from your target accounts, enrich them with line item detail, and run custom AI analysis on any aspect of the contract.In this example, we’re Apple, looking to sell to school districts and universities. You may want to understand what technology those institutions are purchasing today, what vendors they’re working with, and what contract terms are in place.What you’ll buildA Purchases Bridge with a list of contracts and purchase orders from your target accounts, enriched with detailed line items and a custom AI column that evaluates specific contract terms. Step 1: Start with a purchases Bridge Begin by creating or opening a Purchases Bridge that contains contracts and purchase orders from the accounts you want to analyze.In this example, we’re looking at purchases from school districts and universities in our target market. Each row represents a purchase record tied to one of your target accounts.Step 2: Enrich the purchase informationNext, enrich the purchase data with additional detail. Click ‘Add Column’ and select ‘Enrich Purchase Info’. Add a purchase line items attribute column. This surfaces the exact line item descriptions, quantities, and pricing included in each purchase order or contract.Having this level of detail allows you to see exactly what products or services were purchased, rather than just the overall contract summary.Step 3: Conduct custom AI analysis to the contract dataNext, you can add a custom analysis column using natural language. Click ‘Generate Column with AI’ and describe what you want the column to do in natural language.For example:
  • Does this contract include an opt-out clause or early termination provision?
After entering your request, click ‘Generate.’ Starbridge will produce a recommended prompt for the analysis. You can review and edit it if needed, then add the column and run it.Step 4: Review your resultsOnce the column runs, you’ll have a detailed, data-backed view of contract terms across all of your target accounts, ready to inform your outreach strategy and competitive positioning.