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Learn use cases for enriching account data and scoring accounts to prioritize the highest-value opportunities for your team.

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Enrich and Score your Target Accounts

Use Starbridge to enrich your target accounts with the criteria that matter most to your team, then generate a custom account score to prioritize your outreach.In this example, we’re analyzing school districts in New York to identify the accounts most aligned with our ideal customer profile.What You’ll BuildA Buyer Bridge that enriches your target accounts with custom data points and scores each account based on how closely it aligns with your ideal customer profile. In this example, we’re looking for school districts in New York with increasing enrollment trends, high propensity to spend, and openness to working with startups.Step 1: Start with your Buyers BridgeBegin with a Buyers Bridge that contains a defined list of your target accounts. In this example, we’re working with a list of New York school districts.Step 2: Enrich buyer informationNext, add enrichment columns for the specific criteria that matter to your team. For example:
  • Enrollment trends
  • Propensity to spend
  • Startup friendliness
Select your criteria and click ‘Create Columns’. Starbridge will populate each column across your account list. This gives you a richer dataset to evaluate which accounts best match your ideal customer profile.Step 3: Create a custom account scoreOnce your enrichment columns are populated, add a new column and select ‘Create a Score’. Define your scoring criteria in plain language, referencing the columns you just created. For example:
  • “Prioritize accounts with growing enrollment, high propensity to spend, and strong startup friendliness.”
Starbridge will generate a recommended scoring prompt for you to review. Once you’re satisfied, click Add Column.Step 4: Review the resultsOnce the column runs, each account will receive a custom score based on the characteristics that matter most to your team.This gives you a clear view of which accounts are the best fit for your ICP and helps your team prioritize outreach and pipeline efforts accordingly.