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Learn how to discover opportunities, research buyers, and scale personalized outreach with Starbridge.

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Using Starbridge in Your Daily Workflow

Starbridge helps you discover opportunities, research buyers, and prioritize outreach—all from a single workflow.

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My Feed

Start your day in My Feed.My Feed surfaces the most important buying signals across your territory, including RFPs, budget discussions, leadership changes, contract expirations, and agency initiatives.Use filters to focus on the signals most relevant to your role, and review signal details, source documents, and Buyer Summaries to quickly understand why a signal matters.

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Email Digest

Email Digest delivers your most important signals directly to your inbox on a daily or weekly cadence.Each signal links back to a card in Starbridge, allowing you to dive deeper. Update your delivery cadence in Settings. 

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Buyer Pages

Buyer Pages bring together everything Starbridge knows about a specific account.Review buyer summaries, organizational relationships, recent activity, contracts, procurements, and other account intelligence in one place.

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Ask Starbridge

Ask Starbridge is your AI-powered research assistant.Ask questions in natural language and get answers powered by your Starbridge data, including signals, buyers, contracts, documents, and organizational intelligence.Example questions:
  • What are this buyer’s top priorities?
  • What opportunities should I be tracking?
  • What’s the best outreach angle for this account?
Available within Starbridge, Buyer Pages, the Chrome extension, and Slack.

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Chrome extension

The Chrome Extension surfaces Starbridge intelligence while you browse.View relevant account insights directly on agency websites, LinkedIn company pages without switching tabs.

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MCP: Starbridge in Claude, ChatGPT, and more

The Starbridge MCP allows your organization to connect Starbridge directly to AI tools like Claude and ChatGPT, giving your AI assistants access to Starbridge data and insights.Once configured, you can combine Starbridge intelligence with CRM records, meeting notes, internal documents, and other connected systems to support account planning, territory analysis, opportunity research, and other AI-powered workflows.Contact your admin or Starbridge team for setup assistance.
  1. Review new opportunities in My Feed or Email Digest.
  2. Research accounts using Buyer Pages.
  3. Use Ask Starbridge to gather additional context and identify next steps.
  4. Use the Chrome Extension while researching buyers online.
  5. Leverage MCP for deeper analysis and AI-powered account planning.

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Using the Starbridge MCP

The Starbridge MCP brings your buying signals, buyer research, and contacts into the AI tools you already work, including Claude and ChatGPT. 

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What the MCP does

Once your team admin connects the MCP, your AI assistant can read your Starbridge data — your feed, signals, buyer summaries, contacts, and account research. You can then combine that intelligence with whatever else your AI tool can see (CRM records, meeting notes, internal docs) to answer questions and build account plans in one place.

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What you can do with it

  • Prep for outreach. Ask your AI assistant to pull a buyer’s recent signals, summary, and verified contacts, then draft talking points or an email grounded in real activity.
  • Research an account end to end. Run deep research across the meetings, RFPs, and purchases Starbridge has for a buyer — even beyond your existing Bridges.
  • Plan your territory. Combine Starbridge signals with your CRM and notes to decide where to focus next.
  • **And more. **

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Example prompts

  • “Summarize what’s happening at this buyer and who I should reach out to.”
  • “Which accounts in my territory have an active RFP right now?”
  • “Draft a first-touch email for this account using their recent signals.”

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Connect the MCP

The MCP installs as a custom connector using your Starbridge login. See here for more info. 

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Research Government & Education Accounts

Starbridge helps you research any government agency, school district, or higher education institution by bringing together buyer intelligence, procurement data, organizational context, contacts, and buying signals into a single view.

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Research an account from the Buyer Page

Open any Buyer Page to view a complete profile of the organization.Each Buyer Page includes:
  • AI-generated account summary with cited sources
  • Recent buying signals and activity
  • Verified contacts
  • Procurement guidance
  • Organizational hierarchy
  • Account attributes and related intelligence
Use the Buyer Page to quickly understand what’s happening at an account before meetings, outreach, or qualification.

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Ask questions with Ask Starbridge

Need additional context? Open Ask Starbridge and ask questions in natural language.For example:
  • What are this buyer’s top priorities?
  • What initiatives are they focused on?
  • What’s the best outreach angle?
  • What recent buying signals should I know about?
Every response is grounded in Starbridge intelligence and linked back to supporting sources.

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Research accounts with the Chrome extension

Install the Starbridge Chrome Extension to bring account intelligence directly into your workflow.When viewing a government agency, school district, university, or LinkedIn profile, Starbridge automatically identifies the account and displays relevant summaries, contacts, buying signals, and recent activity—without leaving the page.

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Use Starbridge in your AI workflows

Connect the Starbridge MCPto ChatGPT, Claude, or other supported AI assistants.This allows you to combine Starbridge intelligence with your CRM, meeting notes, and internal documents to:
  • Build account plans
  • Prepare for customer meetings
  • Analyze territories
  • Generate personalized outreach
  • Research accounts using natural language