What connecting your CRM unlocks
Territories synced from your CRM Starbridge reads account ownership directly from your CRM and automatically maintains a territory for each rep. When accounts are reassigned, territories in Starbridge update overnight. CRM-synced buyer lists Sync a Salesforce list view or HubSpot segment into Starbridge as a buyer list and keep it current automatically as your CRM changes. CRM lookup and sync columns Pull CRM records into any Bridge to reference existing account and contact data, then push enriched data — contacts, scores, signals — back into your CRM. Contact enrichment Find net-new contacts across your target accounts and sync them into your CRM, deduplicated against existing records. Starbridge keeps contact data current throughout the year with an active/inactive flag. Account scoring and enrichment Write account scores and AI-generated account analysis to your CRM Account object so reps can prioritize accounts without leaving their system of record.Setup sequence
Most teams follow this sequence when setting up their CRM integration:2
Complete account matching
Map your CRM accounts to Starbridge buyers. This is required for territories and CRM-synced buyer lists and strongly recommended for lookup and sync columns.
3
Decide what to sync
Plan which data types you want to push into your CRM and where each type should live — Account object, Contact object, or a custom object.
4
Configure enrichment columns
Add lookup and sync columns to your Bridges to start pushing data.
Video walkthrough
Watch this builder training walkthrough to learn how to set up your CRM integration.Articles in this section
Connect your CRM
Authenticate, configure objects and fields, and run your initial sync.
Account matching
Map your CRM accounts to Starbridge buyers.
What to sync with your CRM
Plan which data to push into your CRM and where it should live.
CRM enrichment columns
Set up lookup and sync columns inside a Bridge.
Sync account data to your CRM
Write account enrichment and scores to your CRM Account object.
Sync contacts to your CRM
Create and update CRM contacts from Starbridge enrichment.
Sync job changes to your CRM
Push job change signals and contacts into your CRM for rep actioning.
HubSpot-specific details
Normalized fields and association limits specific to HubSpot.